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Does PPC Help SEO?

Does PPC Help SEO?

As long as Google Adwords has existed, there have been conspiracy theories stating that paying PPC customers get preferential treatment in organic search results. While Google has always denied such claims, that hasn’t stopped the accumulation of a mountain of...
What Is PPC Marketing?

What Is PPC Marketing?

PPC is an acroymn defined as Pay Per Click. It usually refers to any form of online advertising where the advertiser is charged each time a user clicks on one of their ads. This is not to be confused with SEO, which is the process by which a website is optimized to...