Remarketing & Other Opportunities When Using Instagram For Business

instagram remarketing

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Recently, advertisers were given a new feature to take advantage of when using Instagram for business marketing. Previously, remarketing (the process of showing ads to people who have previously interacted with your business), was limited to targeting people who have visited your website or Facebook page. Now, when advertising … Read more

How To Build A Brand & Define Your Company’s Style

building a brand

When you hear the term “branding”, you may think it only applies to huge companies like Coca-Cola or Nike who can employ entire marketing teams. While it’s true that many national and international corporations spend millions on branding, it’s just as important for your small business to take it into consideration. In this article, we … Read more

Does PPC Help SEO?

Does PPC Affect SEO

As long as Google Adwords has existed, there have been conspiracy theories stating that paying PPC customers get preferential treatment in organic search results. While Google has always denied such claims, that hasn’t stopped the accumulation of a mountain of anecdotal evidence touted in blogs, on podcasts, and on online forums. “I paused my adwords … Read more

What Is PPC Marketing?

What is PPC Marketing

PPC is an acroymn defined as Pay Per Click. It usually refers to any form of online advertising where the advertiser is charged each time a user clicks on one of their ads. This is not to be confused with SEO, which is the process by which a website is optimized to naturally appear higher … Read more

SEO Meaning & Definition

SEO Meaning & Definition

SEO is an acronym for Search Engine Optimization. In other words, it’s the process by which you make changes & organize the content on your website in the hopes of securing a higher rank on search engines, namely Google. Why is SEO important? Research has shown that the vast majority of people never go beyond … Read more