Digital Marketing

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Recently, advertisers were given a new feature to take advantage of when using Instagram for business marketing. Previously, remarketing (the process of showing ads to people who have previously interacted with your business), was limited to targeting people who have visited your website or Facebook page. Now, when advertising … Read more

As long as Google Adwords has existed, there have been conspiracy theories stating that paying PPC customers get preferential treatment in organic search results. While Google has always denied such claims, that hasn’t stopped the accumulation of a mountain of anecdotal evidence touted in blogs, on podcasts, and on online forums. “I paused my adwords … Read more

PPC is an acroymn defined as Pay Per Click. It usually refers to any form of online advertising where the advertiser is charged each time a user clicks on one of their ads. This is not to be confused with SEO, which is the process by which a website is optimized to naturally appear higher … Read more

SEO is an acronym for Search Engine Optimization. In other words, it’s the process by which you make changes & organize the content on your website in the hopes of securing a higher rank on search engines, namely Google. Why is SEO important? Research has shown that the vast majority of people never go beyond … Read more