Recently, advertisers were given a new feature to take advantage of when using Instagram for business marketing. Previously, remarketing (the process of showing ads to people who have previously interacted with your business), was limited to targeting people who have visited your website or Facebook page. Now, when advertising on Instagram, you can take advantage … Read more
When you hear the term “branding”, you may think it only applies to huge companies like Coca-Cola or Nike who can employ entire marketing teams. While it’s true that many national and international corporations spend millions on branding, it’s just as important for your small business to take it into consideration. In this article, we … Read more
As long as Google Adwords has existed, there have been conspiracy theories stating that paying PPC customers get preferential treatment in organic search results. While Google has always denied such claims, that hasn’t stopped the accumulation of a mountain of anecdotal evidence touted in blogs, on podcasts, and on online forums. “I paused my adwords … Read more
PPC is an acroymn defined as Pay Per Click. It usually refers to any form of online advertising where the advertiser is charged each time a user clicks on one of their ads. This is not to be confused with SEO, which is the process by which a website is optimized to naturally appear higher … Read more
SEO is an acronym for Search Engine Optimization. In other words, it’s the process by which you make changes & organize the content on your website in the hopes of securing a higher rank on search engines, namely Google. Why is SEO important? Research has shown that the vast majority of people never go beyond … Read more