HipHopVancouver: Expanding Reach Through Instagram

Project summary

HipHopVancouver (HHV) is the largest urban music website in Western Canada. Active since 2008, HHV has always had a strong social media presence on Facebook & Twitter. Our task was to help them grow their Instagram following & engagement.

The Strategy

To grow HHV’s Instagram following, first we had to identify their target audience. Quality of followers is equally if not more important than quantity, and we wanted to make sure we were introducing HHV to a relevant user base. After identifying our target audience through hashtags, location filters, and competitive analysis, we worked on growing the account and increasing engagement.

Proven Results

Within the first month of the program we increased their followers by 30%. Engagement also saw a significant boost as more relevant became fans of the brand. There has been a sevenfold increase in post engagement as a result of our marketing efforts.


I was really impressed with how quickly Checkmate was able to make an impact on our account. Now we are getting more engagement, and are actually seeing web traffic in Google Analytics coming from Instagram, which we never had before.

Dave Dalley

Founder, HipHopVancouver.com

Let's Work Together!

Contact us to inquire how Checkmate can help grow your online presence on social media and search.